Fashion Nova
Creative Direction · Design Management · Brand Marketing

Overview
Fashion Nova is a global fashion brand known for bold, trend-driven apparel and high-impact marketing. As part of the interview process for a Design Manager role, I was asked to complete a test project demonstrating how I would lead and elevate design across brand marketing channels—spanning digital, print, and team management.

Objective
Showcase my ability to drive creative consistency, manage design workflows, and develop on-brand visual content for social media, email campaigns, and print. The goal was to demonstrate design leadership, team oversight capabilities, and a sharp eye for translating fast-moving fashion trends into scroll-stopping, conversion-focused creative.

My Role

- Design Manager (Interview Test Project)
- Developed a mock creative campaign that illustrated visual direction across social, email, and print
- Demonstrated how to lead junior and senior designers in producing cohesive, high-performing assets
- Outlined workflow and feedback systems to streamline team productivity and creative output
- Balanced Fashion Nova’s bold visual tone with performance-driven design strategy
- Delivered campaign-ready visuals with clear rationale on layout, typography, and brand voice
- Brought a multi-disciplinary perspective, incorporating design, photo editing, and content thinking

Process

1. Team Strategy & Structure
Outlined how I would mentor, review, and manage creative work across multiple design roles.
2. Visual Direction
Defined an updated visual language that reinforced brand recognition while introducing modern refinements.
3. Content Development
Created assets that reflect trend-awareness, audience relevance, and platform-specific impact.
4. Execution
Built deliverables for high-traffic channels such as email promotions, social carousels, and in-store print displays.

Deliverables

- Campaign creative mockups (email, Instagram, homepage, print)
- Presentation deck with strategy, rationale, and visual direction
- Team workflow overview with creative feedback process
- Scalable visual templates aligned with brand tone and business goals

Results

- Presented to internal hiring team as part of final-round evaluation
- Demonstrated ability to lead creative direction across a fast-paced, high-volume brand
- Delivered assets that balanced trend-forward fashion energy with brand consistency
- Showcased leadership approach, visual expertise, and understanding of design for growth marketing