Lowell Farms – Product & Lifestyle Photography
Photography · Retouching · Talent Casting · Creative Production

Overview
Lowell Farms, a heritage California cannabis brand, contracted me to produce a new round of product and lifestyle photography for use across social media and digital marketing. The project called for a modern, lifestyle-driven approach — capturing not just the product, but the vibe and identity of the brand.

Objective
Create a series of polished, engaging product images featuring influencer talent to extend reach and visibility across social platforms. The goal was to generate highly shareable content that aligned with the brand’s upscale yet approachable aesthetic, while maximizing engagement through built-in audience leverage.

My Role
1. Contract Photographer & Producer
2. Cast on-brand talent with existing influencer reach
3. Directed and executed the full product/lifestyle shoot
4. Retouched all imagery for web and social use
5. Delivered ready-to-use content aligned with campaign needs

Process

- Creative Planning & Talent Casting
Sourced and secured influencer-model talent to align with brand aesthetics and boost organic reach.
- Production & Styling
Directed the shoot on location and in-studio, balancing natural lifestyle moments with clean product setups.
- Post-Production
Handled detailed retouching for product clarity, skin tones, and lighting balance. Ensured consistent tone across all final assets.

Deliverables
1. Styled product and lifestyle photography
2. Fully retouched high-res images for:
3. Instagram & Meta platforms
4. Digital marketing
5. Brand/editorial use

Results
- Delivered high-quality, brand-consistent visuals that blended lifestyle and product seamlessly
- Supported digital campaigns with influencer-driven content
- Strengthened brand visibility by pairing professional photography with social reach of featured talent