Kushy Punch / Kushy CBD
Graphic Design · Photography · Videography · Social Coordination

Overview
Kushy Punch / Kushy CBD, a legacy cannabis brand known for its potent edibles, partnered with me during a critical growth phase to shape its visual identity across packaging, digital, and print. My work helped establish the brand’s lasting look—bold, recognizable, and built for long-term market relevance.

Objective
Create a cohesive visual system—from packaging to content—that captures the brand’s streetwise personality while positioning it for lasting success in retail, digital, and B2B channels.

My Role
Salaried Sr. Graphic Designer & Social Media Coordinator

- I advised on creative direction and supported production across all visual channels, including:
- Original packaging design
- Photography (product + lifestyle)
- Videography (promo + social)
- Social media content and design
- Sales and brand marketing materials (print & digital)

Process

Audit & Strategy
Collaborated with leadership to assess brand needs and build a scalable visual approach.

Concept & Direction
Developed moodboards, color palettes, and layout systems that became the foundation of the brand’s identity.

Shoot Production
Advised and participated in production of photo and video shoots, ensuring assets aligned with the emerging brand vision.

Execution & Delivery
Rolled out a full suite of creative assets—packaging, digital, and print—designed for long-term use and brand consistency.

Deliverables
- Designed iconic product packaging still used today
- Produced and advised on photo and video content
- Created branded content for social, print, and web
- Developed sales tools including pitch decks and retail support materials
- Established the visual foundation that shaped the brand's identity for years

Results
- Defined a lasting, elevated brand identity
- Increased shelf visibility with bold, consistent packaging
- Boosted digital and social media engagement
- Delivered an asset library that supported in-house and third-party teams
- Helped drive brand recognition across consumer and B2B channels

www.kushypunch.com | www.kushycbd.com | @kushypunchofficial | @kushycbd