HeyDeon – Music Video Visualizer
Direction · Cinematography · Editing · Motion Design

Overview
I collaborated directly with Long Beach rapper HeyDeon to produce a cinematic music video blended with a lyric visualizer — combining performance, typography, and visual tone to reflect the artist’s signature style. The goal was to create a striking visual experience that lived both as a standalone piece and a promotional tool for the track’s release.

Objective
Deliver a full-length music video with a strong visual narrative and dynamic lyrics integration — all shot, directed, and edited independently. The challenge: maintain a raw, intimate energy that aligns with HeyDeon’s brand while elevating the final product with polished cinematography and tight visual pacing.

My Role
1. Independent Director / Producer
2. Led creative concept, pre-production planning, and visual strategy
3. Directed and filmed the full video using my own professional gear
4. Edited and animated lyrics in sync with the track
5. Color graded, mixed motion and performance, and delivered final formats optimized for YouTube and social platforms

Process
- Concept Development
- Worked closely with the artist to establish tone, pacing, and thematic visuals.

Production
Managed all location scouting, lighting, and camera operation across multiple setups.

Post-Production
Handled editing, color, lyric animation, and delivery — ensuring timing, transitions, and typography elevated the track without overpowering it.

Deliverables
- Full music video (2K+ resolution) with integrated lyric animation
- Social media teaser clips
- Final assets formatted for YouTube, Instagram, and promo rollout

Results
- Delivered a professional-grade visual piece with zero external crew
- Supported HeyDeon’s release campaign with content tailored for music platforms and social
- Showcased versatility in music-driven storytelling, motion graphics, and solo production from start to finish