ThreadBeast
Art Direction · Branding · Campaign Design

Overview
ThreadBeast is a men’s streetwear subscription service designed for consumers who want personalized, on-trend clothing without the hassle of shopping. As part of an interview process for an Art Director position, I was invited to develop a test project that explored refreshed creative direction and content strategy tailored to the brand’s audience and subscription model.

Objective
Reimagine ThreadBeast’s visual approach with an emphasis on storytelling, digital engagement, and brand cohesion. The goal was to modernize the look and feel while maintaining its urban, approachable edge—making the experience feel curated, premium, and personality-driven.

My Role
- Art Director (Interview Test Project)
- Conceptualized and developed a full-scale creative pitch for a brand refresh
- Designed a mock campaign that included key visuals across digital and social platforms
- Wrote creative strategy and rationale to accompany design solutions
- Applied branding principles to elevate customer perception and differentiate in a competitive space
- Created tailored assets to reflect the unique value proposition of subscription-based streetwear
- Produced visuals using skills in layout design, typography, photo compositing, and visual storytelling

Process

1. Brand Audit
Analyzed the existing brand presence and identified areas for growth in visual tone, engagement, and consistency.
2. Creative Strategy
Outlined positioning and audience insights to guide the visual and messaging direction.
3. Concept Development
Built a visual mood and theme aligned with core brand values and audience lifestyle.
Execution
Designed a multi-platform creative suite to showcase brand potential across digital channels.

Deliverables

- Visual brand refresh concepts
- Campaign mockups (web, social, email)
- Updated typography, color, and layout systems
- Sample content showcasing tone, messaging, and styling
- Presentation deck detailing strategy and execution

Results

- Presented to internal team as part of final-round interview
- Demonstrated ability to translate brand goals into elevated creative solutions
- Built strategic creative assets that could be activated across paid, owned, and organic channels
- Showcased creative versatility and strong understanding of subscription-based fashion marketing