LA KUSH

Head of Design, LA Kush
Los Angeles, CA

Served as Head of Design for a Los Angeles–based cannabis brand, leading and mentoring a multidisciplinary team of designers across brand, packaging, and marketing functions. Directed the end-to-end creative process for product packaging, ensuring compliance with industry regulations while elevating visual identity and shelf impact in a competitive market. Spearheaded the development of integrated marketing assets across digital and physical channels, maintaining brand consistency and driving consumer engagement. Collaborated cross-functionally with marketing, product, and leadership teams to align creative strategy with business objectives, resulting in a cohesive and recognizable brand presence.